The video shorts battle of
TikTok versus Reels looks set to intensify. After Instagram copied the 15- to 60-second video short feature from TikTok
Reels differ from normal
Instagram videos but the company is now considering turning all Instagram videos into Reels.
Creators get access to
a music library, more filters, and editing tools Other users can include your original audio in their videos
Meta is also
offering Facebook users the option to convert their videos to Reels.
The move is driven by
the ever-growing popularity of bite-size video, with viewing time more than doubling since last year.
Reels in particular are
a growth hack because every Reel posted provides source material for other users to create further Reels.